Why Custom Design Sometimes Fails

As digital tools have transformed the architectural industry, they have allowed manufacturers to create increasingly flexible design offerings. In some cases, they have even broken down all barriers and offered support for 100% custom designs. But here’s the problem: offering “anything you want” can be incredibly daunting for teams who are pressed for time.

The Problem with Blank Canvas

A while back I started to notice that procrastinating on a project often meant I was nervous. It was scary to see that blank canvas staring back at me. Breaking that mental stalemate was hard. But at the same time, it was actually easy: I’d just try to put something (anything!) down into that space. […]

Presenting=Partying

I’m decent at presenting, thanks to my high-school speech coach and many years of practice. But it’s amazing how much there still is to learn. Case in point – a few years ago, a friend gave me this a good tip: When you’re presenting, picture yourself at a cocktail party. Instead of being in a […]